It is interesting to check outside the legal profession from time-to-time how other cash-strapped entrepreneurs (and we lawyers in private practice like to think of ourselves as such, don't we?) are handling marketing with fewer dollars in a down economy.
In an August 18, 2010 Wall Street Journal piece entitled "On a Tight Budget? How to Land a Client", Emily Maltby points to a number of techniques that could provide useful.
Creativity is key, Maltby writes. She points to techniques such as aiming to reach a particular targeted, "specific demographic" for new clients, and "focusing more on niches or specialties" within a particular industry. Offering free services, "learning more about search engine optimization," creating a more powerful on-line presence, and making better use of social media are also things to consider.